Marine brand sales agency UK: professional RIB at speed with wake

Premium Brands. Proven Performance. Trusted Partnerships.

UK trade representation for marine brands.


My Sales Agent is the marine brand sales agency UK trade buyers can rely on, representing our brands in leisure marine, commercial marine and professional markets.

Who we are

Specialist sales, on the ground.


My Sales Agent is a UK-based specialist marine brand sales agency. We give the brands we represent professional sales representation and commercial development support across leisure marine, commercial marine and professional markets.

Trade accounts only

We support stockists and professional buyers across the UK.

More about us →

Technical product support
Clear, technical advice on the right product for your craft, crew or customers.

On-the-ground sales team
Visits, training and relationship-building that drive growth across trade and corporate channels.

45+ years of marine experience
Deep sector knowledge and strong relationships that build brand visibility and sales.

UK & international knowledge
A strong UK network, plus European and worldwide distribution expertise for new territories.

We stay on hand
One point of contact for all seven brands, supporting you in person, by phone, by email and in online meetings.

Complementary combinations
Non-competing brands that work together, such as a Mullion lifejacket with an sMRT MOB beacon.

Trade accounts only
We support stockists and professional buyers across the UK.

Our brands

Brands we represent.

Musto logo

BRAND 01 / 07

High Performance Apparel, Engineered For The Ocean.

Helly Hansen logo

BRAND 02 / 07

Trusted By Professionals. Built For Extreme Conditions.

sMRT logo

BRAND 03 / 07

Emergency Maritime Communication Solutions.

Eflare logo

BRAND 04 / 07

Rugged LED Hazard & Safety Lights

Mullion logo

BRAND 05 / 07

Specialists In Marine Safety Systems.

Ursuit logo

BRAND 06 / 07

Survival Solutions For The Harshest Environments.

Shock WBV logo

BRAND 07 / 07

Shock Mitigation Seat Suspension, Made in Britain.

One conversation covers all seven brands.

Complementary, non-competing brands with one point of contact.

Better together

Stronger as a set.

Our brands complement each other. Where they work naturally together, we can help you put the right combination in front of your customers.

Crew member in a red flotation suit and lifejacket holding a boat rail

Lifejacket + MOB beacon

Mullion + sMRT

A Mullion lifejacket paired with an sMRT man overboard beacon, available as a package. Ask us about the bundle.

Yellow LED hazard light on a quayside beside coiled mooring rope

Wescom Group brands

sMRT + Eflare

Man overboard beacons and LED hazard and safety lights, both Wescom Group brands. MSA is their independent UK Sales Partner.

Who we supply

One partner, three markets.

Extensive expertise across diverse marine sectors, with technical know-how that gives your customers confidence.

Sailor in a red foul-weather jacket on a yacht deck in spray

01

Leisure marine

  • Retail chandleries
  • Electronic installers
  • Boat dealers
  • Boatyards & OEMs
Port worker handling mooring lines beside a large cargo ship

02

Commercial marine

  • Port authorities
  • Ferry operators
  • Workboats
  • Freight operators & cruise
Diver in a drysuit and full-face mask on a boat

03

Professional

  • Public sector
  • Military
  • Training organisations
  • Independent SAR (marine)

Get in touch

Get in touch to create a tailored quote that aligns with your business needs.